Not too late to sell online during lockdown
Businesses selling food, drink and physical products aren’t too late to get online and take advantage of a boom in eCommerce.
Some of these companies have been the worst affected by lockdown and many have pivoted towards online sales during the coronavirus pandemic. Reopening is now on the horizon for many businesses, but online sales could provide vital income support for companies that think they may struggle over the coming months.
Setting up an online sales operation is quick and easy to do and recent shifts in demand means it can be highly advantageous for small and medium sized businesses in the UK.
In the rest of this article we share tips for setting your business up online.
Choose an online platform
There are many eCommerce platforms to choose from for businesses hoping to sell online. If your company already has a website, you may be able to add shop functionality, otherwise you can set up easily on Wix, Square Space, Shopify or another easy to use platform.
Set up payment
You will also need to add a payment processor like Stripe, Square, Apple Pay, PayPal or Google Pay. This will enable you to accept debit and credit cards on your shop and your eCommerce platform should make it easy to set up.
Synchronise accounting systems
To manage finances seamlessly you can sync up your shop with an accounting system like FreeAgent or Xero. You can connect eCommerce platforms to these systems with special apps like A2X, helping you manage income, cashflow and stock levels.
Get a specialist online retailer cloud accountant
Cloud accounting software like Xero and FreeAgent does make life easier, but it isn’t a replacement for a specialist accountant. CloudAccountant.co.uk is an online sales accountancy specialist with the expertise to boost your business, working closely with clients to support their businesses.
Get the word out
When all of your products are online and your systems are set up, you need to get the word out so people come and buy. There are all sorts of ways that you can try to do this. If you have a list of customer emails you can send a mass message. You can also try and get the word out on your social media page and in local social media groups.
Are you having difficulties managing your online shop? At CloudAccountant.co.uk, we are committed to helping our customers through this difficult period with our financial expertise in the online retail sector. Speak to a member of the team today. Call: 0808 501 7052 or email firstname.lastname@example.org today.